In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Listen to this week’s episode to learn about:

• Path to OOH: Norm shares how his passion for marketing led him to specialize in OOH and discusses his work with major brands like Miller, Bacardi, and Yahoo Personals.

• OOH’s Impact: He highlights how creative, strategically-placed OOH campaigns can generate buzz and deliver ROI that goes far beyond budgets.

• Programmatic Integration: Norm explains how programmatic buying, audience data, and real-time targeting are reshaping OOH today.

• Collaboration & Specialists: He stresses the importance of specialist teams and fostering collaboration between creative and media experts.

• Fun Stories & Insights: Norm shares personal stories, including his Times Square proposal and time as a child mime.

Tune in to the full episode on all podcast platforms to learn more about Norm and Perion’s innovative approach to OOH.