In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.

Key Topics Covered:

• Engaged Niche Audience: How TeamSnap recognized and acted on an opportunity to connect brands with its positive, community-driven audience of 25 million highly engaged and passionate users.

• Chief Household Officer: Insights on how to reach parents, coaches, and older athletes, including those holding the pivotal role of the "Chief Household Officer."

• Evolving Brand Offering: TeamSnap’s omnichannel platform, which enables brands to engage audiences through outfield signage, jersey sponsorships, and in-app ads.

• Influential Early Adopters: The critical role parents and coaches play as natural influencers, often spreading the word from the sidelines or stands.

• Empowering Youth Women's Sports: The importance of sports in building leadership skills and confidence among young girls, setting them up for success later in life.

• Live Streaming and Memory Capture: How TeamSnap’s focus on live streaming helps families preserve key moments and memories. 

Listen to this episode to learn more about Nicole McCormack and TeamSnap on Apple Podcasts, Spotify, or your favorite podcast platform.