In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon. Ian and Nick discuss the evolution of programmatic Digital Out of Home (DOOH), its integration into omnichannel strategies, and the unique value of OOH media across today’s digital landscape.

Key topics covered include:

• Career Path: Nick shares how his diverse background helped develop his expertise in adtech, programmatic advertising, and DOOH.

• Programmatic DOOH Growth: A look at how DOOH has advanced from manual, custom executions to automated, scalable solutions.

• OOH’s Unique Value: By blending seamlessly into real-world environments, OOH offers a tangible presence that digital ads often lack.

• Omni-Channel Integration: The importance of connecting DOOH with other channels, like CTV and mobile, to build cohesive, impactful media plans.

• Data-Driven Advertising: From Amazon Marketing Cloud insights to venue type targeting, Nick highlights the role data plays in driving smarter ad strategies.

Learn more about Nick Ortega and StackAdapt — tune in on all podcast platforms!