Michael Provenzano Returns to Digital and Dirt: Vistar Media’s Next Big Move

Michael Provenzano Podcast Graphic

In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media.

In addition to discussing the exciting news, Michael shares his entrepreneurial journey and dives into a range of topics including:

  • The Evolution of Vistar Media – How the company has grown globally to over 200 employees while staying true to its original vision.

  • Building Startups & Tech Ahead of Their Time – Michael’s approach to innovation which includes taking a human-first perspective, listening to industry needs and continuously refining the product.

  • People, Product, Revenue – Michael’s belief that great people build great products which, in turn, drives strong revenue.

  • The Value of the Acquisition – Why the T-Mobile acquisition is a game-changer for the Digital Out of Home industry.

  • The Impact of Lamar’s Tech Investment – How Lamar’s involvement helped shape Vistar, and the broader Digital Out of Home landscape, resulting in this major milestone.

  • What’s Next – The post-acquisition challenges, lessons and opportunities to come. 

Tune in to hear Michael’s insights and the future of Vistar Media. Listen now on Apple Podcasts, Spotify, YouTube, and more!