In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
Rather than traditional one-on-one interviews, this episode features a series of conversations exploring how brands are approaching sports marketing, fan engagement, paid media, and multichannel marketing, as well as discussions on the evolving role of sports as a platform for reaching consumers.
Featured Guests
Justin Price
Senior Manager, Multichannel Marketing, Milwaukee BucksKatie Moore
Manager, Sports Marketing, Lowe’sCasey Jones
Director of Paid Media, SaatvaAlbert Thompson
Director, Transient IdentitiLaura Statuti
Director, Global Fan Engagement Marketing, NFLJustin Alvis
Senior Brand Manager, Heineken (Dos Equis)
Tune in to hear six marketing leaders share their perspectives on sports, fandom, media, brand partnerships, and the strategies shaping the future of sports marketing. The episode is available now on all major podcast platforms.