In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences. for a conversation on how to build authentic connections in today’s marketing world. 

The episode covers:

• Marissa’s 30 year career at Omnicom pioneering branded entertainment with shows like Survivor, Top Chef, and Castaway.

• The launch of  her own agency in 2019, which focuses on micro-cultural marketing powered by data, analytics, and lived experiences.

• How her background as an athlete shaped her perspective on the importance of collaboration, role diversity, and empathy in creating stronger teams and meaningful relationships. 

• The risks of relying too heavily on AI and algorithms, which can dilute creativity and cultural uniqueness if not used thoughtfully. 

• Why using empathetic and culturally aware storytelling is more powerful than pushing ads, as evidenced by Nike’s LeBron 16/17 shoe designed by Black women.

• The launch of Marissa’s corporate grant program that became a lifeline for Black female entrepreneurs during COVID.

• Advice for other founders on staying open, embracing differences, and seeking mentors. 

Tune in to the full episode, available on all podcast platforms, to hear Marissa’s inspiring insights and marketing expertise.