To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

They discuss how Vistar’s culture has shaped teams and why authentic relationships outperform transactional ones. Lucy details her efforts to build the Vistar brand and establish herself as a respected industry leader who is helping guide the careers of the next generation of OOH professionals. 

Additional topics covered include:

• The challenges of selling a technology the industry didn’t yet understand during the early days of Vistar. 

• The importance of building trust and culture and how it impacts client success.

• Lucy’s leadership of cross-functional teams and management of different personalities and motivations.

• Lucy’s successes in breaking barriers and earning the respect of peers as a woman in a male-dominated industry.

• The critical roles personal branding, mentorship, and resilience. 

Tune in on all podcast platforms to hear Lucy’s insights on leadership, innovation, and growth in the evolving world of DOOH.