In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.
Tune in to hear how:
From her start in international development, to consumer food education and digital storytelling at Nestlé, to her current role leading communications at WCK, Liz focuses on connecting people through food and building trust through storytelling.
Two-way storytelling via digital and social media helps build trust and loyalty by enabling transparency around food origins.
WCK responds to disasters by using local restaurants and chefs to quickly prepare and provide culturally relevant and comforting meals, instead of generic kits.
Partnerships with both food and non-food brands yield meaningful brand stories and are critical for generating contributions and driving maximum funding, logistics, and media support.
WCK food provides comfort during crises, helping people feel cared for and hopeful.
The organization documents and shares authentic stories to keep communities visible long after initial news coverage of the crisis fades.
To learn more about Liz and her work at WCK, tune into the full podcast episode, available on all podcast platforms.