In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.  

During this week’s episode, Lindsey talks about how:

• Working at agencies and with iconic brands like Red Bull, Vans, and Ring shaped her approach to marketing and leadership.

• Her years building cultural moments at Red Bull taught her to focus on attitudinal audiences rather than demographics, embrace unexpected strategies to stand out, and think differently.

• Brand actions can drive sustainable growth and long-term equity, driving results that transcend basic performance metrics like clicks or downloads. 

• She launched CMO Sidekick to provide fractional, senior-level strategic marketing leadership to companies that can’t afford a full-time CMO.

• Her business has grown through word of mouth and trust, confirming her belief in the importance of cultivating strong relationships and building an authentic personal brand. 

To learn more about Lindsey and her company, The CMO Sidekick, tune into the full episode available on podcast platforms like Spotify, Apple Podcasts, and more.