In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. 

Listen to this week’s podcast to learn about:

• Little Saints' Mission: The company offers non-alcoholic cocktails and spirits powered by functional mushrooms, like Reishi and Lion's Mane, with the goal of creating an enjoyable drinking experience that doesn’t compromise health and allows people to socialize without alcohol's negative effects.​

• Katie's Personal Journey: Katie transitioned from a traditional corporate role at Zillow to the CMO position at Little Saints following a focus on self-discovery, emotional awareness, and trusting her intuition, all of which have helped her align and resonate with the products. 

• Creativity and Passion in Branding: Katie emphasizes the importance of being deeply connected to the product. Little Saints thrives because of the passion, authenticity, and creative freedom that she and the team bring to the brand​

• Sensory Experience and Innovation: Little Saints prioritizes the sensory experience in their products by using plants and terpenes, such as palo santo, to evoke the rich, complex flavors typically associated with alcohol. This approach enhances the non-alcoholic experience, making it more satisfying and engaging for consumers.​

• Navigating Challenges with Investors: Katie discusses the importance of aligning with the right investors who share the brand’s vision and values. Little Saints has intentionally avoided traditional VC funding and opted for private funding ​to maintain creative control and not compromise on their mission. 

To learn more about Katie Green and Little Saints, listen to the full episode on Spotify, Apple Music, and all other major podcast platforms.