In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. 

Listen to Ian’s conversation with Katey to hear how:

• The choices consumers make, whether its lingerie or skincare, can serve as storytelling tools that shape self-perception and reinforce personal values.

• Emotion-driven marketing that balances science with storytelling can lead to the creation standout products in crowded categories.
  

• Nocturnal Skincare’s grassroots launch leveraged cultural storytelling and a focus on authenticity in its narratives. 
  

• Biotech, skin longevity, and circadian-based routines frame skincare as a form of biohacking for repair and renewal.
  

• The company has built a brand community that thrives on authentic, culture-rich storytelling via Substack, travel guides, and wellness content, rather than traditional advertising.

Tune in to hear Ian’s full conversation with Katey here or wherever you get your podcast platforms.