In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.

Topics discussed on this week’s episode include:

• Sailing and Athletics – Along with a love for sailing inspired by pirate stories as a child, Kate also excelled in athletics, competing in cross country and track under the guidance of her mother, who was both her coach and a trailblazing female athletic director.

• Career Journey in Marketing & Media – Kate’s career beginnings in media agencies working on high-profile campaigns, including Call of Duty, before transitioning to brand-side roles at American Express and Spotify. 

• Evolution of Media & Advertising – The shift from traditional media planning to digital and social media, highlighting the need for brands to integrate data, content, and media strategy seamlessly.

• Challenges & Rewards of Being a Working Mom – How becoming a mother during the pandemic helped Kate understand the unique challenges working parents face and inspired her to launch Boss Mamajama, where she explores work-life balance, career growth, and parental leave policies.

• Adapting Marketing Strategies at PDC Brands – Tackling the complexities of marketing consumer-packaged goods with limited first-party data for PDC Brands clients like Dr. Teal’s and Cantu.

Tune into Digital and Dirt on all podcast platforms to learn more about Kate and her insights related to today’s evolving media landscape.