In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.

Listen to this week’s interview as Jennifer discusses:

• Career Evolution to E-Commerce: How her retail foundation shaped her digital approach as she transitioned from brick-and-mortar retail to leading eCommerce strategies at Barnes & Noble.
  

• From Digital Bookstores to Startups: The move from running an online bookstore for a 200-year-old company to working in the IoT space and developing eCommerce solutions at an agency — a path that ultimately led her to OLLY.
  

• Modern E-Commerce and Consumer Behavior: How she balances brick-and-mortar strategies with D2C efforts, adjusts to shifting consumer behaviors post-COVID, and leverages AI for predictive modeling.
  

• Marketing and Brand Disruption: How OLLY's bold Big Vagina Energy campaign navigated competition from both traditional brands and D2C innovators, including Centrum and Lemme, to successfully break stigmas around women’s health products.
  

• Amazon and Omni-Channel Strategy: The complexity of Amazon advertising and how best to maintain brand control across platforms while balancing D2C sales and major retail partnerships (like Target and Walmart).
  

Don’t miss this episode to learn about Jennifer Peters and OLLY— tune in now on all podcast platforms!