In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. 

Tune in to hear how Jaselyn has:

• Carved out a space for women in the male-dominated sport of offshore sport fishing, breaking barriers and proving that skill and grit matter more than gender.
  

• Built an audience through authentic storytelling and made connections by sharing the real side of fishing including the challenges, the downtime, and importance of teamwork. 
  

• Transformed a hobby she shared with her dad into a platform, a professional pursuit supported by sponsors and brands, and appearances at the ESPYs.
  

• Elevated and modernized the sport of competitive fishing, expanding its reach using technology like Starlink and sharing of live video.
  

• Inspired the next generation of young women and men to pursue unconventional passions, work hard, and create paths of their own. 

Listen to the full interview with Jaselyn on this week’s episode available now on all podcast platforms.