In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape.
In this episode, you’ll hear:
Jacey share how being told digital advertising was just a fad early in college ultimately pushed her toward a career in media.
How starting in digital gave her a unique advantage when transitioning into holistic media planning, allowing her to connect and optimize channels across the full customer journey.
Why the industry’s shift toward real-time metrics has made it easier to measure performance, but harder to prioritize long-term brand growth.
How over-focusing on short-term KPIs, like click-through rates, can limit scale and prevent brands from reaching new audiences.
The importance of setting realistic expectations with clients and having difficult conversations about what is and isn’t achievable.
How storytelling and creative strategy must adapt across platforms, even as production timelines and budgets make that increasingly challenging.
Why understanding consumer behavior is critical to building effective media plans.
How the explosion of channels, tools, and data has made media planning more complex, requiring constant learning and adaptability.
Tune in to hear the full conversation and learn more about Jacey’s perspective on modern media strategy, measurement, and the future of advertising. The episode is available now on all major podcast platforms.