On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.

In this episode, you’ll hear:

• How a viral college T-shirt resulted in Ian running his own creative agency and, ultimately, creating Three Wishes with his wife.

• How Three Wishes is disrupting the cereal category by balancing “better-for-you” ingredients with taste, affordability, and creative packaging that stands out on the shelf.

• How the brand approaches product innovation while focusing on what consumers actually want.

• How Ian’s experience as both an agency owner and brand builder shapes his approach to creativity, influencer partnerships, and bringing bold ideas to market.

• Why giving creators the freedom to make content that feels authentic to their audiences can lead to stronger brand partnerships.

• Where Three Wishes is headed next, from new products and formats to building greater brand awareness and loyalty.

Tune in to the full conversation to hear Ian’s perspective on entrepreneurship, creative strategy, brand building, packaging, influencer marketing, and what it takes to grow a consumer brand in a competitive category. The episode is available now on all major podcast platforms.