In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. 

Erin discusses her career path from journalism and SEO to launching retail media initiatives at major brands like Home Depot to ultimately leading one of the advertising industry’s most respected event communities at MediaPost. 

Erin and Ian dive into the evolving media landscape, the importance of authentic human connection in marketing, and explore how creativity and curiosity still matter in a world overloaded with content and advertising.

In this episode, you’ll also hear:

• How MediaPost’s intimate, relationship-driven event model creates authentic industry connections that go beyond traditional networking.

• Why marketers need to focus less on being everywhere and more on using a few channels exceptionally well.

• The role creativity and humor play in remaining culturally relevant and breaking through today’s oversaturated media environment.

• Erin’s perspective on layoffs, career pivots, and the importance of prioritizing oneself and family in corporate America.

• How Erin has managed to balance leadership, travel, and motherhood in pursuit of career success. 

Tune in to hear Ian’s full conversation with Erin, now available on all major podcast platforms.