Doug Jensen - Head of Business Development, Ekimetrics

Doug Jensen Podcast Episode - Digital and dirt - graphic

In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.

Topics covered in this week’s episode include:

  • Doug explains how he has blended data with storytelling across his many roles at Nielsen, Avon, Estée Lauder, and now at Ekimetrics,

  • Doug shares his insights as to how MMM has evolved with new media and how is measures channel effectiveness by asking “why?”

  • Doug emphasizes the importance of tailoring data presentations to different C-suite audiences, securing top-down buy-in, and building long-term trust so analytics can influence real business decisions.

  • He discusses integrating new platforms like TikTok into MMM, the importance of testing before scaling, and how leveraging organic influencer relationships can drive growth.

  • How AI and analytics speed processes, enable real-time insights, and enhance MMM without sacrificing quality.

Listen to this week’s interview with Doug, now available for download on all podcast platforms.