On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.

In this episode, you’ll hear:

• Why nostalgia alone isn’t enough to keep legacy brands relevant and how Bazooka is bringing brands like Ring Pop, Bazooka, and Push Pop into today’s culture.

• How partnerships like Ring Pop’s “Defend the Ring” campaign with the New York Knicks turn candy into a symbol of team pride and connect brands with passionate fan communities.

• How social listening, influencers, merchandise, and out-of-home advertising help Bazooka bring creative campaigns to life and connect with consumers in unexpected ways.

• How Dave and his team balance creative opportunities with limited resources while finding authentic ways to make an impact, from bringing back fan-favorite flavors to launching Wandr, a new global candy brand.

Tune in to hear Dave’s perspective on building iconic brands, connecting with culture, and turning everyday products into experiences consumers want to be part of.