In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

In this episode, you’ll hear about:

• Career Evolution – Daniel’s transition from manufacturing automation to marketing technology and how his background in manufacturing systems and enterprise resource planning shaped the work he does today in AI-driven marketing automation.
  

• AI in Marketing – How AI improves marketing efficiencies by automating tasks like copywriting, data-driven decision-making, and consumer engagement, and outperforms humans in executing repetitive tasks, such as writing push notifications.
  

• Brand Identity & Language Models – How by training Large Language Models (LLMs) on brand tone and identity, brands can create personalized, culturally relevant content while maintaining creative integrity.
  

• The Role of Technology in Out of Home Advertising – The impact AI and data can have when creating geolocation-based Digital OOH ads and their ability to inform real-time creative adjustments that make campaigns more dynamic and responsive.
  

• Embracing AI for Efficiency – Why AI should be seen as a productivity tool rather than a job replacement, and how leveraging its efficiencies can free up time for greater focus on strategic and creative work.
  

To learn more about Daniel and Jacquard, tune in to the episode which is now streaming on all podcast platforms!