On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences.
In this episode, you’ll hear:
How Cody’s experience as a college athlete shaped his career in sports marketing and sponsorships at AT&T, The Marketing Arm, and Learfield.
Why modern sponsorships have moved beyond “spots and dots” to become 360-degree partnerships focused on business value, authenticity, and the fan experience.
How AT&T evaluates partnerships and works to create experiences that enhance the relationship between fans, properties, and the brand.
How the long-term partnership between AT&T and the Dallas Cowboys, and a shared commitment to the fan experience, has created value and enhanced awareness for both brands.
How AT&T uses sports, culture, technology, and innovation to create memorable experiences.
Why brand love and cultural relevance are important to AT&T.
How sponsorships can strengthen loyalty while connecting brands to fans during moments they already care about.
How OOH, social, digital, and experiential work together to create a consistent brand presence throughout the fan journey.
How, as a legacy brand, AT&T balances innovation with calculated risk as the company finds new ways to connect people through sports, entertainment, and culture.
Tune in to the full conversation to hear Cody’s perspectives on sports marketing, experiential partnerships, fandom, technology, and creating authentic connections.