Buster Kantrow - EVP of Business Development, Lamar Advertising

Podcast graphic for Buster Kantrow's episode

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

Topics discussed during this week’s episode include:

  • Early Career & Journalism: The key skills and lessons Buster learned from his undergraduate experiences at Princeton and time spent at The Wall Street Journal reporting on crime, business, and politics.  

  • Pivot to Business & Lamar: The drivers behind his decision to attend Yale Business School, intern at Lamar, and join the company full-time when there were only 40 digital billboards in operation. 

  • Digital Expansion & Adoption: How Lamar’s strategy for deploying digital billboards has evolved - the “Killer Bs.”

  • Investor Relations & Innovation: Lamar’s leading efforts to better educate Digital Out of Home investors through the creation of an internal investor relations role.   

  • Strategic Growth & Future Outlook: How Lamar leverages data and technology to inform strategic decisions, select markets for digital expansion, and shape the company’s long-term vision.

To learn more about Buster Kantrow and Lamar’s commitment to Digital Out of Home, tune in on all podcast platforms including Spotify, Apple Podcast, and YouTube.