In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 

In this episode, Brigette discusses: 

• Her work with brands including Kraft Mac and Cheese and Oreo. 

• The concept of "managing up” and the importance of sharing a vision and influencing leadership by understanding their needs and concerns. 

• The goals of My/Mochi which include creating fun, portable, and shareable moments that resonate emotionally with consumers.

• How approaching senior leaders with humanity, empathy, and respect can lead to better collaboration and realization of shared goals.

• How working with smaller brands, where constraints are fewer, allows for more creativity, quicker adaptation, greater innovation. 

• The unique snacking culture in the U.S. and how it contrasts with other countries where traditional meals are more common. 

• How the shift in snacking, influenced by lifestyle changes and the need for convenience, impacts how products are marketed and consumed.

To learn more about Brigette Wolf and My/Mochi, listen to this week’s episode on major podcast platforms like Apple Podcasts and Spotify.