Billy Long - EVP of the Out of Home practice, Publicis

Billy longs graphic for digital and dirt podcast

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

In this episode, Ian and Billy discuss:

  • Leading with honesty: Why being honest, even when it’s tough, is essential for building trust and credibility. Whether offering feedback or making tough calls, he believes in being straightforward and authentic.

  • Redefining the cinema experience: How cinema isn’t just about “going to the movies.” Rather, it’s a distraction-free, emotionally charged environment that is also ideal for impactful brand storytelling.

  • Staying agile in a fast-moving world: The importance for brands and media companies of being able to pivot quickly, experiment, learn on the fly, and operate with strategic and creative flexibility.

  • Breaking down silos through collaboration: How the best work is produced when everyone aligns early, works as a team, and collaborates across agencies, clients, and platforms.

  • The power of mentorship and vulnerability: How being open and vulnerable has helped Billy grow as a leader and how investments he’s made in others has been key in building strong teams.

To hear Ian’s full interview with Billy, tune in to the this week’s episode now available on all podcast platforms.