Avery Akkineni - CMO, VaynerX

Podcast Graphic for Avery's episode on Digital & Dirt

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.

In this episode, Avery discusses:

  • Career Path: From Target to Google, Avery worked across multiple teams before joining VaynerMedia in 2018.

  • VaynerX Growth: Her role in expanding VaynerMedia globally, including the opening of offices in APAC, while ensuring the agency maintained an independent, social-first approach.

  • Vayner3: The launch of Vayner3 (formerly VaynerNFT), created to guide brands through the evolving world of NFTs, crypto, and Web3.

  • Super Bowl Success: How VaynerMedia leads in Super Bowl ads, combining traditional media with social amplification.

  • AI in Marketing: VaynerMedia’s practical use of AI for media buying and optimization, with a focus on capabilities of today the future.

Tune in to the full episode on Spotify, Apple Podcasts, and other podcast platforms to learn more about Avery and VaynerX!