A positive word or an uplifting message can brighten someone’s day and inspire happiness and optimism. This summer, Lamar is using its national billboard network to spread positivity with its new Roadside Reminders campaign.

Throughout the summer, Lamar billboards across the country will display simple messages of encouragement intended to spark kindness and remind people to pause and smile. With 8 different messages like “Be Boldly You,” “Choose Kindness,” and “Stronger Than You Know,” Lamar is hoping to raise spirits, uplift communities and create moments of greater human connection. 

At a time when many people are overwhelmed by negative headlines, stressed by busy schedules, and challenged to navigate the pressures of everyday life, Roadside Reminders demonstrates the power of Out of Home to deliver unexpected moments of inspiration and positivity when it is needed most.