Lamar will utilize its digital billboard network throughout the year to drive awareness of the Imagination Library’s mission to inspire a love of reading in greater numbers of children in the U.S. and around the world
Baton Rouge, LA – May 14, 2025 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Dolly Parton’s Imagination Library as its in-kind partner for 2025. Over the next 12 months, Lamar will donate more than two million dollars in digital Out of Home media to help the organization raise awareness of its mission, increase donations, and enroll new children.
Created in 1995 by Dolly Parton, who was inspired by her father’s illiteracy, the Imagination Library is a free book gifting program that sends high-quality, age-appropriate books to children from birth until age five. The Imagination Library follows Boys & Girls Club last year and Make-A-Wish in 2023 as the latest non-profit selected by Lamar for its annual partnership program.
“On behalf of Dolly, The Dollywood Foundation team, and thousands of families and local Imagination Library partners across the U.S., thank you to Lamar Advertising for selecting Dolly Parton’s Imagination Library as their in-kind partner in 2025,” said Jeff Conyers, Vice Chair and President, The Dollywood Foundation. “What a meaningful way to help us celebrate our 30th anniversary. We’re thrilled to leverage the power of Lamar’s nationwide billboard network to raise awareness of our mission and strengthen support for the incredible local partners who bring Dolly’s vision to life in communities across the country."
