Colossal Media, responsible for resurrecting hand-painted murals as a form of outdoor advertising, painted the mural based on Josie’s inspirational design – as a part of its Start Today social responsibility initiative and a unique creative collaboration with Lamar and Make-A-Wish. Colossal, celebrating its 20-year anniversary, founded Start Today to champion its team’s creativity and craft with the goal of uplifting the communities, artists and causes they care about.
“We were honored to champion a fellow New Yorker's craft and creativity," said Kelly Peppers, President at Colossal Media. “There's so much power in combining multiple OOH formats to amplify a message. This impactful mural is the culmination of our year-long partnership with Make-A-Wish and a testament to how collaboration feeds creative and memorable outcomes.”
About Lamar Advertising Company
Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 363,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 4,800 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.
About Colossal Media
Colossal Media is the award-winning global leader in hand-painted outdoor advertising. Founded in 2004 from the ashes of a forgotten art form, Colossal is a trusted creative partner for the world’s largest brands, agencies, nonprofits, and artists. Its memorable campaigns build curiosity and excitement through creative storytelling – and continue to redefine and elevate the out-of-home experience.
About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 585,000 wishes in 50 countries worldwide; more than 375,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.
Press Contacts:
Jewel Addy
Colossal Media
Senior Manager of Communications
(301) 379-0637
jewel.addy@colossalmediagroup.com
Fernanda Horvath
Make-A-Wish America
Public Relations Manager
(602) 792-3253
fhorvath@wish.org
Allie McAlpin
Lamar Advertising Company
VP of Marketing Services & Communications
(225) 926-1000
amcalpin@lamar.com
