Baton Rouge, LA – January 27, 2011 – Stripes Convenience Stores are having an open conversation with their customers on Twitter and displaying it for everyone to see, thanks to Lamar Advertising (Nasdaq: LAMR) and Firehouse Agency. For the next month, people driving by Lamar’s digital billboards across the state of Texas will see what customers are saying about Stripes on Twitter. Capitalizing on the real-time nature of both social media and digital out-of-home is part of a new advertising strategy that is reinventing outdoor and keeping customers engaged.
“Stripes’ goal was to communicate with their consumers and let them know that the company is listening to them, even on Twitter,” said Lamar Digital Strategist Ian Dallimore. “Combining social media and digital out-of-home is becoming increasingly popular and is a large part of digital campaign planning for 2011.”
Lamar Advertising’s digital billboards in the Corpus Christi, Brownsville/Rio Grande Valley, Laredo, Lubbock, Midland/Odessa and San Angelo markets are being used for the campaign. Stripes is promoting tacos – their most popular product – and creating a conversation in the Twitter community. By posting live tweets on eight digital displays, Stripes is extending an opportunity for consumers to become copywriters for their advertisements. The campaign runs through March 3, 2011.