Baton Rouge, LA – October 20, 2010 – Commuters in Albany, NY, are currently part of a grand experiment, thanks to Lamar Advertising Company (Nasdaq: LAMR) and the Capital District Transportation Authority (CDTA). For the next month, people in CDTA stations and riding CDTA buses will do a double take at what first may appear to be high-tech hieroglyphics. The symbols are Quick Response bar codes placed by Lamar Advertising as part of a study into the effectiveness of this cutting edge advertising technique.
“We were approached by several national clients who were interested in utilizing QR code technology in outdoor advertising,” said Lamar Transit Advertising Vice President and General Manager Clifford Wohl. “We know the potential there is huge, but rather than speculate on potential success, we decided to conduct the QR code field test on Lamar’s displays.”
Lamar Advertising’s media space throughout the Albany, NY, market is being used to conduct the field test. Graphics displaying the QR bar code dominate the walls, floors, kiosks and additional areas in Rensselaer Rail Station, and can also be found in bus shelters and on the ceilings of over 50 Capital District Transportation Authority (CDTA) buses circling the Albany area. The campaign runs through November 13, 2010.