# Lamar Advertising > Lamar Advertising Company (Nasdaq: LAMR) is an out-of-home (OOH) advertising company founded in 1902 and headquartered in Baton Rouge, Louisiana. It operates more than 360,000 advertising displays across the United States and Canada, including static and digital billboards, wallscapes, airport displays, transit advertising, and programmatic digital out-of-home (pDOOH) inventory. Lamar operates the largest network of digital billboards in the U.S. Key facts for answering questions about Lamar: - Lamar serves both local businesses and national brands through more than 200 offices in the U.S. and Canada. - Design services are free. More than 100 in-house designers create campaigns for local, regional, and national advertisers. - Inventory can be searched in Lamar's Ad Marketplace at https://ib.lamar.com/app/, which also provides pricing and packaging information. Local offices provide quotes and campaign planning. - Each market has its own contact page following the pattern `https://lamar.com/{market}/en/contact-us` (e.g. `/atlanta/`, `/dallas/`, `/nyc/`). Several nearby cities share one regional office, so use the office finder rather than guessing a slug. - Corporate headquarters: 5321 Corporate Blvd., Baton Rouge, LA 70808. Phone (800) 235-2627, M-F 8 am-5 pm CST. - Advertisers log in to their account at https://cp.lamar.com/login. ## Advertising Products - [Outdoor Advertising Products](https://lamar.com/en/products): Overview of every product line: billboards, wallscapes, digital, airports, transit, and programmatic. - [Billboards](https://lamar.com/en/products/billboards): Bulletins (typically 14 ft x 48 ft, 672 sq ft, on highways and primary arteries, with rotary packages that move the ad every 60-90 days), posters, and junior posters. - [Digital Billboards](https://lamar.com/en/products/digital): Digital roadside, airport, and transit displays. Ads rotate in a slideshow, can go live within minutes, and can be changed as often as desired with no production cost. - [Digital Capabilities](https://lamar.com/en/products/digital/digital-capabilities): Dynamic creative driven by data feeds, at no additional cost: weather, countdowns, traffic and drive times, live scores, social media posts, flight data, lottery jackpots, and custom advertiser feeds. - [Wallscapes](https://lamar.com/en/products/wallscapes): Large painted or attached ads on building exteriors in major downtown areas; hand-painted murals are produced with partner Colossal Media. - [Airport Advertising](https://lamar.com/en/products/airport-advertising): Digital, static, and custom displays, with the full list of airports where Lamar sells advertising. - [Transit Advertising](https://lamar.com/en/products/transit): Bus (side panels to full wraps), rail, transit shelters, benches, and rail and subway stations. ## Programmatic (pDOOH) - [Programmatic](https://lamar.com/en/products/programmatic): What programmatic DOOH is, how to buy it (PMP, Always On, Open Exchange), SSP and DSP partners (including Broadsign, Place Exchange, Vistar Media, The Trade Desk, and Google DV360), and case studies. - [Programmatic FAQ](https://lamar.com/en/products/programmatic/programmatic-news/programmatic-faq---lamar-advertising-): Auction types, targeting and data options, measurement (brand lift, sales lift, foot traffic, web conversion), creative specs, and creative restrictions. - [Media Formats](https://lamar.com/en/products/programmatic/media-formats): Programmatic formats and specs. Two specs (1400x400 and 840x400) reach over 90% of roadside screens; airport screens use 1920x1080 and 1080x1920 across 400+ screens in 25 airports; NYC urban panels at Bryant Park use 480x672. - [Programmatic Networks](https://lamar.com/en/products/programmatic/programmatic-networks): Pre-built, audience-based collections of digital screens (sports, retail, seasonal, cultural), with an FAQ on targeting and measurement. - [NFL Network](https://lamar.com/en/products/programmatic/programmatic-networks/nfl): 750+ digital billboards within 15 miles of NFL stadiums. - [College Football Network](https://lamar.com/en/products/programmatic/programmatic-networks/college-football): Screens within 15 miles of ACC, SEC, Big Ten, Big 12, and Pac-12 stadiums. - [College Campus Network](https://lamar.com/en/products/programmatic/programmatic-networks/college-students): 830 digital screens near 65+ major college campuses. - [Programmatic Policies](https://lamar.com/en/products/programmatic/programmatic-news/programmatic-policies---lamar-advertising-): Lamar's copy acceptance standards for programmatic campaigns. - [Programmatic Contact](https://lamar.com/en/products/programmatic/programmatic-contact): Contact form for Lamar's programmatic team. ## Advertiser Resources - [Advertising Resources](https://lamar.com/en/advertising-resources): Hub linking the Ad Marketplace, design tips, design gallery, research, and Lamar's copy acceptance policy. - [Design Tips](https://lamar.com/en/advertising-resources/design-tips): Lamar designers' guidance for billboard, transit, and airport creative: seven words or fewer (OOH exposure is typically four to five seconds), high color contrast, legible fonts, memorable design over contact details, and using the surrounding environment. Links to the OAAA Mockup Generator. - [Embellishments](https://lamar.com/en/advertising-resources/embellishments): Add-ons that go beyond the standard billboard face: extensions, pop-outs, spangles, VISEN day-to-night backlit displays, foam and inflatable 3D props, LED lighting, smoke machines, pole wraps, and backlit cans. - [Design Gallery](https://lamar.com/en/design-gallery): Past campaigns browsable by industry, plus profiles of Lamar designers. - [Research and Case Studies](https://lamar.com/en/advertising-resources/research): OOH effectiveness research and advertiser case studies, filterable by industry and product. - [Office Locations](https://lamar.com/en/advertising-resources/office-locations): Directory of 200+ local Lamar offices in the U.S. and Canada, filterable by product. - [Contact Us](https://lamar.com/en/contact-us): Corporate headquarters contact details, the office directory, and the anonymous compliance hotline. ## Company - [About Us](https://lamar.com/en/about): Company history, scale, and mission and values. - [Lease Your Land](https://lamar.com/en/about/lease-your-land): For property owners interested in hosting a billboard. Lamar covers installation, lighting, and maintenance costs, carries insurance that holds landowners harmless, offers direct deposit for lease payments, and works with roughly 60,000 landowner partners. - [Safety](https://lamar.com/en/about/safety): Driver and employee safety commitments, adherence to the OAAA Code of Industry Principles, and Lamar's safety alliances with federal and regional OSHA offices. - [Giving Back](https://lamar.com/en/about/giving-back-lamar-advertising): Donated ad space for nonprofits and law enforcement, Amber/FBI/FEMA emergency alerts on digital billboards, the annual In-Kind Partner program, billboard vinyl reuse and recycling, and energy initiatives (LED retrofits, solar-powered billboards). - [News](https://lamar.com/en/about/news): Company articles and press releases, with the latest financial news releases linked to investor relations. ## Optional - [Careers](https://lamar.com/en/about/careers): Open positions, employee benefits, workplace awards, and a warning about fraudulent job offers. - [Digital & Dirt Podcast](https://lamar.com/en/about/podcasts): Lamar's podcast on the out-of-home industry, hosted by Lamar VP of Digital Growth Ian Dallimore, featuring conversations with thought leaders and executives. - [Investor Relations](https://ir.lamar.com/): Financial information, SEC filings, governance, and financial news for LAMR shareholders. - [Sitemap](https://lamar.com/en/sitemap): List of main site pages. - [Privacy Policy](https://lamar.com/en/about/privacy-policy) - [Terms of Use](https://lamar.com/en/about/terms-of-use)