Digital Capabilities

Weather & Temperature

Automatically change creative to display updated weather-related information at the digital billboard’s location including current conditions, future forecasts, active weather advisories, sunrise and sunset times, moon phases and more.

Lamar digital billboard

Weather & Temperature

Countdowns

Generate hype and excitement for upcoming events by displaying a live countdown clock alongside advertising creative. Clocks can count up or down in days, hours, minutes or any combination of time values.

Boston Celtics Playoffs countdown on a Lamar Digital Billboard

Countdowns

Traffic/Drive Times

Using real-time traffic data, display traffic conditions in the area of the digital billboard. Share accident reports, drive times on popular routes, average speed of traffic, and other helpful information related to delays and advisories.

Lamar digital billboard

Traffic/Drive Times

Live Scores

Stream updated scores from live events, display schedules or the latest team or player standings, all in real-time. Update digital creative based on the status of a game or live sporting event as it happens.

NBA Playoffs live scores on a Lamar Digital Billboard

Live Scores

Social Media

Access status updates, posted photos, comments and reactions from popular social media platforms including Facebook, Instagram and TikTok. Display content alongside creative to encourage deeper audience engagement and interaction.

Taco Bell Quesalupa Tweet on Lamar Digital Billboard

Social Media

Flight Data

Drive engagement with travelers and their family members by displaying real-time air travel-related data, including flight arrival and departure information, on digital billboards located on roadways leading in and out of airports.

Delta flight information on a Lamar Digital Billboard

Flight Data

Lottery

Generate greater awareness of upcoming state and local lottery drawings and increase ticket sales by updating information related to jackpot amounts, lottery numbers by state, and upcoming game dates in real-time.

Oklahoma Powerball ad on a Lamar Digital Billboard

Lottery

Additional Data Feeds

From pollen counts, ER wait times, stock indices, breaking news, and more, integrate and stream data from any source, including advertiser-owned feeds, to make digital campaigns more dynamic and memorable.

KDXA 2 Breaking News on Lamar Digital Billboard

Additional Data Feeds