Digital and Dirt Podcast
Welcome to Digital and Dirt, Lamar’s podcast featuring discussions and interviews covering a variety of topics impacting the Out of Home industry. Tune into each episode as Lamar VP of Digital Growth, Ian Dallimore, hosts conversations with thought leaders and executives who share their insights on digital innovation and the future of the Out of Home industry.
DPAA 2026 Conference Recap
On this special edition of the Digital & Dirt podcast, Ian Dallimore takes the show live from DPAA in New York City for conversations with some of the biggest names in the industry.
Krystal Faircloth - Sr. Director of Brand Marketing, Smalls Sliders
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Krystal Faircloth, Senior Director of Brand Marketing at Smalls Sliders, to discuss her career journey across sports, consumer brands, influencer marketing, and technology, and how she’s helping build a fast-growing restaurant brand through creative storytelling and community connections.
Dave Dreyer - Chief Marketing Officer, Bazooka Brands
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Dave Dreyer, Chief Marketing Officer of Bazooka Companies, to discuss how iconic candy brands are evolving beyond nostalgia, tapping into fandom, and finding new ways to stay culturally relevant.
Cody Kuecker - Lead Marketing Manager of Sponsorships and Experiential Marketing, AT&T
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Cody Kuecker, Lead Marketing Manager of Sponsorships and Experiential Marketing at AT&T, to discuss the evolution of sports sponsorships, the art of building authentic brand partnerships, and how technology and connectivity can enhance fan experiences.
Katie Steinharter - Director of Social Media and Content, Alterra Mountain Company
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.
Ashleigh Griffith - Director of Marketing, Quality Brand Group
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.
Rachel Roger - Vice President of National Sales, Lamar Advertising,
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.
Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.