Digital and Dirt Podcast
Welcome to Digital and Dirt, Lamar’s podcast featuring discussions and interviews covering a variety of topics impacting the Out of Home industry. Tune into each episode as Lamar VP of Digital Growth, Ian Dallimore, hosts conversations with thought leaders and executives who share their insights on digital innovation and the future of the Out of Home industry.
Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.
Rachel Roger - Vice President of National Sales, Lamar Advertising,
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.
Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.
MediaPost Sports Marketing Insider Summit 2026
In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
Kelly O’Rourke - Director of Marketing, FiiZ Drinks
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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.
Erin Everhart - VP of Content (Events), MediaPost
In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more.
Todd Johnson - Head of Industry, Dining at Viant
In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.
Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media
In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising
In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.