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Serving the outdoor advertising needs of Las Vegas
Lamar of Las Vegas is proud to serve the outdoor advertising needs of businesses in the Las Vegas area and beyond. With our extensive inventory of billboards, digital displays and airport displays, we will help you craft an advertising campaign that successfully reaches your target audience, including both locals and the millions of tourists that visit the city and the famed Las Vegas Strip annually.
Attracting between 35-40 million tourists a year, Las Vegas is a target-rich media market and venue for Out of Home (OOH) advertising. Nearly 40 million people visited Las Vegas in 2022, enjoying the 60 major casinos along the Strip and in the Downtown area. As well as hosting daily visitors from around the world, Las Vegas has nearly 3 million residents who call this city home and see OOH advertising opportunities every day.
Las Vegas promotes itself as the world’s leading destination for meetings, conventions, trade shows, and programs, offering business incentive opportunities. As host to nearly 60 of the 200 largest conventions and 20,000 meetings annually, Las Vegas welcomes more than 3 million professionals in the technology, healthcare, high fashion, auto, electronics, construction, retail and other key industries each month. Las Vegas is also home to special events that attract individuals with higher discretionary income including professional golf tournaments, NASCAR, Super Bowl, Formula 1, Final Four, National Finals Rodeo, Many Music Festivals, and New Year’s Eve just to name a few.
Lamar of Las Vegas offers advertisers continuous exposure to tourists and locals in Las Vegas with outdoor advertising campaigns that utilize both traditional and digital billboards at high traffic locations along the Strip and around the Las Vegas area.